What Is Meant By “consumer-to-consumer” Interactions?
Short Answer:
Consumer-to-Consumer (C2C) means when one consumer sells something directly to another consumer – no company or shop in between. Like when you sell your old phone on OLX or Facebook Marketplace and another person buys it from you.
Detailed Answer:
Alright, let me break it down like we’re chatting over chai.
You know how usually you go to a shop or website and buy stuff from a business? That’s normal shopping. But sometimes, you’ve got stuff lying around – say your old cycle – and you wanna sell it. So you post it on OLX or WhatsApp group, and some other guy messages you, “Bhai, kitne ka doge?”
That’s consumer-to-consumer. Both of you are just regular people – no big shop, no fancy business. Just two humans making a deal.
Like my cousin once sold his PS4 on Facebook to someone he’d never met before – they met at a cafe, exchanged cash for the console. Done. That’s C2C.
Platforms like eBay, OLX, Quikr, even WhatsApp groups are full of these C2C interactions. You sell your stuff, someone else uses it – win-win.
So yeah, anytime it’s just you and another person, both playing buyer & seller without a company in between – that’s consumer-to-consumer. Easy peasy.